When I first speak to a potential client, I look for the low hanging fruit. And that’s why one of the first questions I ask is…
What’s the size of your email list?
And for good reason.
That’s where the “hidden trust” is.
And that hidden trust is like stumbling upon an undiscovered treasure chest.
There’s nothing quite like sending a strategic offer to an email list of warm prospects who know, like and trust you (especially when you use the “third way” technique)…
So if I was looking to make an offer to this target market, my headline would read…
“Tap the Hidden Wealth Inside Your Email List”
Yet the “hidden wealth” headline hack is not just about money – if you’re a health and fitness expert like Neil Kelliher you could run a headline along the lines of…
There’s Hidden Gains in Your Gym Workout 99% of People Miss Out on
And then explain what they are and how easily they can be accessed, without investing more time.
Likewise a real estate agent like the team Leanne Pilkington works with at Laing and Simmons could run an ad along the lines of…
5 things to Do Before You Sell to Tap Up to $50,000.00 of Hidden Wealth Inside Your Property
See how this works?
You’re in the industry.
You can see easy ways your clients can access wealth that they can’t.
So when you run ads which show them how…
It’s almost like you’re pointing them to a pot of gold that’s sitting in their backyard and handing them the shovel.
They’ll love you for it.
And you’ll gain more clients.
So how could this approach apply to your business?
P.S. If you enjoyed this headline hack…
There’s 100 more in my 101 Headline Hacks report, which is based on real experience from writing over 9,127 subject lines for emails – and seeing split-test results over a period of over 14 years.