small business marketing
I still laugh about it to this day. There was this big storage container in a small park at the top of our street. It had no signage. And my son and his friends were curious about it. What on earth was in it? It was an obsession. One day when they were looking around, […]
I woke up at 6:37 am, and instantly knew I’d made a mistake. I had an appointment booked in for 6:30am with a big client in the USA, but the previous day was a nightmare… And didn’t set my alarm for the next day. I instantly knew I’d bungled it, and ended up losing the […]
Would You Trust an Apprentice with a Million Dollar Lead? Recently, I was having a conversation with a builder about the importance of web copy. I asked him: Imagine you get a lead tomorrow. A hot lead. Someone who’s willing to invest $5 million in a property with you. Would you send your apprentice out […]
I was chatting with a builder recently. He’s extremely knowledgeable, and I would say the top 1% at what he does. But he does, at times, lose work to cheaper competitors. That’s why we have not only redone the copy on his web site, we’re also creating a regular flow of blog content… Which is […]
The ‘5-8 People Deep’ Strategy: Unlocking the Real Value in Your Network I never really believed in networking, up until I was in my mid thirties. I was a “direct response” marketing guy. Until… I was sitting in Fiji on holidays, and realised a large percentageof my best clients actually came to me through my […]
Can you see a problem or opportunity ahead which your prospects can’t? Something that would make their jaw drop, which you’d like to warn them about? Then “the shock ahead” headline is the perfect hook… For instance, imagine you sell air-conditioners. You’ve done your research and can see this is going to be one of […]
It felt like a slap in the face. I thought I was fit and healthy, until I was invited to do a workout with a family member. My core was weak, and I couldn’t keep up with many of the exercises. Yet before that moment I had no idea. It was like a forced audit, […]
I put everything I had into it… but I was still struggling. At the age of 17, I cut my teeth with cold calling. And when I started my second business at the age of 24, I went back to it. But my prospects were (understandably) skeptical. And it was a slow burn. Had I […]
Later this month, I’m going to be heading to Brisbane for Francesca Moi’s Level Up Business Conference where we’re going to be covering everything that’s needed to stay on top of your game in 2024… And that’s never been more important, particularly with the way technology is moving. Right now, there are two choices. Level up, or […]
Richard Feynaman, a theoretical physicist, once stated: “We are trying to prove ourselves wrong as quickly as possible, because only in that way we can find progress.” If only science worked that way across the board, right? The world would be a different place today. Instead, much of it has been taken over by corporate interests, […]
I’ve been doing a lot of ‘learning how to learn’ recently. And there’s this thing called mnemonics which all the memory champions use. Now the definition of mnemonics, according to the dictionary is: the study and development of systems for improving and assisting the memory. There are different ways it can be used – everything from […]
Obedience to popular opinion is safe, but it gets you nowhere. Think about it. Was Apple obedient to industry norms? How about Amazon? Or Virgin? Not at all. Regardless of some of the question marks around the backgrounds & integrity of some of these founders… One thing can’t be denied: They broke the mould. They zigged when […]