advertising & headlines
Honey, why are my new shoes in the freezer? My husband thought I had gone off the deep end when he woke up and found his new Italian Loafers in the freezer! But he soon sang a different tune. Because the shoes that had been giving him blisters now fit perfectly. Find out why on […]
Can you see a problem or opportunity ahead which your prospects can’t? Something that would make their jaw drop, which you’d like to warn them about? Then “the shock ahead” headline is the perfect hook… For instance, imagine you sell air-conditioners. You’ve done your research and can see this is going to be one of […]
The moment I realised I was the bottleneck There’s a real hustle culture out there these days – fuelled heavily by the social media “gurus.” Now, I’m not against hard work. I’ve been in the trenches for almost three decades running my own business. But after everything I’ve seen (and tried)… I can say with […]
The Real Reason Business Owners Lose Big Fish Clients “The cream always rises to the top” is a famous saying because it’s true. Over recent months, I’ve been seeking out copywriters for my content marketing business. Something that took off for me last year. And my standards are very high. I’m a potential six-figure client […]
I still laugh about it to this day. There was this big storage container in a small park at the top of our street. It had no signage. And my son and his friends were curious about it. What on earth was in it? It was an obsession. One day when they were looking around, […]
How do you outsmart your biggest competitors? Back in the day, the Yellow Pages were a HUGE Goliath. But then, something happened… Google Adwords came along like a modern day David, and brought them to their knees. I remember this period, because I used to write Yellow Pages ads for clients. And it was one […]
It made my heart burst… One of the best things about being a parent to a newborn, was watching my son’s face light up at the wonder of discovering something new. And that “something new” could be anything from a sunrise to watching a parachute fall from the sky. Adults are harder to please, yet […]
Have you ever loved something so much, you’d do anything for it? As a kid, I was like that with… Cricket. I lived for it. The days the cricket were on, were like Christmas to me. And my dad used to tell me Dennis Lillee was the single greatest bowler ever. So if a commentator […]
If there’s an edge you can give your prospects, which requires very little effort on their part… And makes their jaw drop… You’ll love this headline hack. Dan Kennedy has a saying “little hinges swing big doors” and here’s a way you can apply the concept directly to your headlines: This Little Pill Could Reverse […]
In my early twenties, I remember my back crippling up. I was in agony. And I spent weeks going to the physiotherapist. At that time, a simple headline like “Sore Back?” would have instantly grabbed my attention. Likewise, when I had adrenal fatigue in my thirties a headline along the lines of… “Tired in Your […]
One of the best ways to get your ads read is to use structure. Now when I was in my teens and early twenties, I hated structure. I thought it was “boring.” Today, I’m very different. I literally have a structure for opening the day, for closing the day… And am developing systems with numbered […]
I stressed over what to call my business for months. And wet behind the ears at the age of 24, I decided on… “The Marketing Alchemist” A bit cheesy, I know… And I’ve since changed it… Yet I liked the reference of turning something of little value (metal) into something of high value (gold). And […]