marketing strategy
I still laugh about it to this day. There was this big storage container in a small park at the top of our street. It had no signage. And my son and his friends were curious about it. What on earth was in it? It was an obsession. One day when they were looking around, […]
I woke up at 6:37 am, and instantly knew I’d made a mistake. I had an appointment booked in for 6:30am with a big client in the USA, but the previous day was a nightmare… And didn’t set my alarm for the next day. I instantly knew I’d bungled it, and ended up losing the […]
The ‘5-8 People Deep’ Strategy: Unlocking the Real Value in Your Network I never really believed in networking, up until I was in my mid thirties. I was a “direct response” marketing guy. Until… I was sitting in Fiji on holidays, and realised a large percentageof my best clients actually came to me through my […]
This is perhaps the best way to ‘right a wrong’ in your industry… In recent times, I’ve become contrarian about certain topics. While I’m seeing black, many of my family members and friends are seeing white. How about you? Are you in an industry where the way everyone thinks is the opposite of what you […]
I stressed over what to call my business for months. And wet behind the ears at the age of 24, I decided on… “The Marketing Alchemist” A bit cheesy, I know… And I’ve since changed it… Yet I liked the reference of turning something of little value (metal) into something of high value (gold). And […]
Can you see a problem or opportunity ahead which your prospects can’t? Something that would make their jaw drop, which you’d like to warn them about? Then “the shock ahead” headline is the perfect hook… For instance, imagine you sell air-conditioners. You’ve done your research and can see this is going to be one of […]
It felt like a slap in the face. I thought I was fit and healthy, until I was invited to do a workout with a family member. My core was weak, and I couldn’t keep up with many of the exercises. Yet before that moment I had no idea. It was like a forced audit, […]
It’s one of the biggest mistakes I ever made in business. I put all my eggs in one basket. I had one big client. One main source of income. One stream of leads. And when that contract ended… I was screwed. I scrambled. I stressed. And I told myself: Never again. That’s when I learned […]
Later this month, I’m going to be heading to Brisbane for Francesca Moi’s Level Up Business Conference where we’re going to be covering everything that’s needed to stay on top of your game in 2024… And that’s never been more important, particularly with the way technology is moving. Right now, there are two choices. Level up, or […]
Richard Feynaman, a theoretical physicist, once stated: “We are trying to prove ourselves wrong as quickly as possible, because only in that way we can find progress.” If only science worked that way across the board, right? The world would be a different place today. Instead, much of it has been taken over by corporate interests, […]
I’ve been doing a lot of ‘learning how to learn’ recently. And there’s this thing called mnemonics which all the memory champions use. Now the definition of mnemonics, according to the dictionary is: the study and development of systems for improving and assisting the memory. There are different ways it can be used – everything from […]
Obedience to popular opinion is safe, but it gets you nowhere. Think about it. Was Apple obedient to industry norms? How about Amazon? Or Virgin? Not at all. Regardless of some of the question marks around the backgrounds & integrity of some of these founders… One thing can’t be denied: They broke the mould. They zigged when […]