marketing strategy
How to stand out from your competition, and stop being seen as a commodity 👇 How do you position yourself as the “superman” (or superwoman) of your industry in your advertising? Simply identify the one thing your product or service offers that is different, and kick off your headline with it… For example, a real […]
It kills me to say this, but there was a time when I believed most of what was in the news. Truth is, when something is positioned as ‘news’ it gets past our natural defences and we’re more likely to trust it. So why not make your headline read like the news, in order to […]
Should you mention your price in a headline? Truth is, it depends… What you must factor in here, is the level of awareness in terms of the price of your product or service. For instance, years ago I worked with a client in the NLP seminar niche. The price for seminars was set at $2,000 […]
What’s the best way to achieve more in less time? Make no mistake, there are shortcuts… For instance, you can cold call and talk to one person at a time. Or you can write a winning ad, which gets seen by thousands of people every day without you needing to be involved. That’s why I […]
When I first speak to a potential client, I look for the low hanging fruit. And that’s why one of the first questions I ask is… What’s the size of your email list? And for good reason. That’s where the “hidden trust” is. And that hidden trust is like stumbling upon an undiscovered treasure chest. […]
Like an angel on my shoulder, my intuition screamed YES… Close to 20 years ago, I attended a Mal Emery seminar where Matt Furey spoke about email marketing. I started emailing my list daily, and it was a breakthrough for my business. Not immediately, but as I built trust with my list, quality leads started […]
I still laugh about it to this day. There was this big storage container in a small park at the top of our street. It had no signage. And my son and his friends were curious about it. What on earth was in it? It was an obsession. One day when they were looking around, […]
I woke up at 6:37 am, and instantly knew I’d made a mistake. I had an appointment booked in for 6:30am with a big client in the USA, but the previous day was a nightmare… And didn’t set my alarm for the next day. I instantly knew I’d bungled it, and ended up losing the […]
The ‘5-8 People Deep’ Strategy: Unlocking the Real Value in Your Network I never really believed in networking, up until I was in my mid thirties. I was a “direct response” marketing guy. Until… I was sitting in Fiji on holidays, and realised a large percentageof my best clients actually came to me through my […]
This is perhaps the best way to ‘right a wrong’ in your industry… In recent times, I’ve become contrarian about certain topics. While I’m seeing black, many of my family members and friends are seeing white. How about you? Are you in an industry where the way everyone thinks is the opposite of what you […]
I stressed over what to call my business for months. And wet behind the ears at the age of 24, I decided on… “The Marketing Alchemist” A bit cheesy, I know… And I’ve since changed it… Yet I liked the reference of turning something of little value (metal) into something of high value (gold). And […]
Can you see a problem or opportunity ahead which your prospects can’t? Something that would make their jaw drop, which you’d like to warn them about? Then “the shock ahead” headline is the perfect hook… For instance, imagine you sell air-conditioners. You’ve done your research and can see this is going to be one of […]