This is one of the best headlines to use in your google ads 👇
If you’ve got a product or service, that solves a problem…
And you can hit your reader between the eyeballs at the same time as they have that problem (like when they’re doing a search on Google)…
Then the “when problem, do this” angle could be the perfect headline.
Let’s say you do a search on Google for back pain, and you see a headline which reads…
When you suffer from back pain, press this pressure point on your spine
Don’t you want to read more?
Likewise, if you’re doing a search for wet carpet…
How about an ad that says:
If you have wet carpet, don’t do this in the first 2 hours
Again, it’s hard to ignore.
Or how about if you’re doing a search to buy a barbell for your home gym – and see an ad like this:
If you’re looking for a barbell, check for these 3 things first
Again, hard to resist.
So with this in mind…
What problem does your product solve?
And how could you apply this to your advertising?
P.S. If you enjoyed this headline hack…
There’s 100 more in my 101 Headline Hacks report, which is based on real experience from writing over 9,127 subject lines for emails – and seeing split-test results over a period of over 14 years.