It was brutal.
I could barely sell anything, and after almost 2 months in my first sales job at the age of 17, I quit.
I didn’t believe I could do it.
And I found myself back in Coffs Harbour, living with my parents, working at a banana farm…
Before getting a job as a telemarketer selling hotel cards.
It was then that I met Ray, the best salesperson in the office.
He taught me his strategies.
And my sales soared.
But before I could do that, I had to change my beliefs.
Ray had to help me “rewire” myself.
And you need to do the same thing for your prospects.
That’s why…
Before writing an ad, you need to know what your prospects
beliefs are.
For instance, let’s say I’m writing an ad on email
copywriting.
I need to know that people are worried about how they’ll be
perceived if they write too many emails.
Or that they won’t make any money.
Or that email doesn’t work in their industry.
And once you know those beliefs, you can address them
directly in your headline.
For instance, let’s address the “won’t make any money” belief.
The headline could read:
You Can Triple the Number of
Sales You Make From Your Email List
It’s a challenge.
And you’ll need to back it up to show how.
But it grabs the readers attention.
And the right type of reader – not the one who has so much
cognitive dissonance he won’t let any new ideas enter his
head.
Likewise we could address the email doesn’t work in my
industry belief, by saying (if he was a real estate agent)…
Real Estate Agent Gets 7 New Listings via His Email List
Or for the “my clients won’t like me” email, how about a case
study headline along the lines of…
I Sent Twice as Many Emails – and My Clients Love Me for it
Of course, you could also layer these headlines as sub-
headlines throughout your sales copy – to make sure you knock
off all the limiting beliefs one by one.
With this in mind, what are the beliefs that stop your
prospects from buying?
And how could you address them directly in your ads and
headlines?
P.S. If you enjoyed this headline hack…
There’s 100 more in my 101 Headline Hacks report, which is based on real experience from writing over 9,127 subject lines for emails – and seeing split-test results over a period of over 14 years.