I looked up and BAM. I was in shock.
I was 17 year old, had just received my licence, and when trying to defog the car windows while driving in the Blue Mountains…
I hit the car in front of me sitting at the traffic lights.
I still remember the guilt I felt afterwards to this day.
Truth is, shock events happen to our prospects on a regular basis.
And by entering the conversation going on in their mind after a shock event…
By addressing it head on…
You can instantly grab their attention.
For instance, back in 2020 something like this could have worked well…
The Post COVID Shock
Whether your business goes bankrupt – or you pick yourself up and thrive – depends on what you do NOW.
Not a bad angle if you’re a business consultant, right?
How about a personal trainer after New Years Day?
The Post Silly Season Shock
Right now, your body is probably in a state of shock, but it’s not too late to reverse the attack.
Grab this free report now to find out how to get back on track and avoid the “body blues”
Or how about a mortgage broker like Kelvin Mason writing to his clients after interest rates had unexpectedly jumped?
The Post Interest Rate Jump Shock
Nobody saw it coming, but it’s here. And what you do NOW is critical to prepare for your future in the case of another raterise.
So… how could this apply to your business?
P.S. If you enjoyed this headline hack…
There’s 100 more in my 101 Headline Hacks report, which is based on real experience from writing over 9,127 subject lines for emails – and seeing split-test results over a period of over 14 years.