email marketing

The Networking Strategy That Landed Me a Six-Figure Client (The 5–8 People Deep Rule)

By Scott Bywater / February 3, 2026 / 0 Comments

The ‘5-8 People Deep’ Strategy: Unlocking the Real Value in Your Network I never really believed in networking, up until I was in my mid thirties. I was a “direct response” marketing guy. Until… I was sitting in Fiji on holidays, and realised a large percentageof my best clients actually came to me through my […]

Make Your Message Stick With This “Memory Athlete” Technique

By Scott Bywater / February 26, 2024 / 0 Comments

I’ve been doing a lot of ‘learning how to learn’ recently.  And there’s this thing called mnemonics which all the memory champions use.  Now the definition of mnemonics, according to the dictionary is: the study and development of systems for improving and assisting the memory. There are different ways it can be used – everything from […]

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