Email Marketing

The ‘Shock Ahead’ Headline Formula: How to Write Headlines That Stop People Cold

By Scott Bywater / February 24, 2026 / 0 Comments

Can you see a problem or opportunity ahead which your prospects can’t? Something that would make their jaw drop, which you’d like to warn them about? Then “the shock ahead” headline is the perfect hook… For instance, imagine you sell air-conditioners. You’ve done your research and can see this is going to be one of […]

Meet me in Brisbane & Level Up

By Scott Bywater / March 12, 2024 / 0 Comments

Later this month, I’m going to be heading to Brisbane for Francesca Moi’s  Level Up Business Conference where we’re going to be covering everything that’s needed to stay on top of your game in 2024…  And that’s never been more important, particularly with the way technology is moving.  Right now, there are two choices.  Level up, or […]

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