Scott Bywater

Scott Bywater - copywriting that sells

Why The Long Sales Letter Died

By Scott Bywater / April 24, 2024 / 0 Comments

Have you noticed the long scrolling sales letter has become  less prevalent over recent years?  Long copy is dead, right? People just don’t have the attention span they did years ago.  They don’t consume enough content.  Ha… yeah, right.  I had this conversation the other day with a new content marketing client.  He said he preferred […]

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Scott Bywater - copywriting that sells

Are You Using AI All Wrong? Learn How to Do it Without the Fluff

By Scott Bywater / April 23, 2024 / 0 Comments

Are you ready to leverage AI to Attract High-Value Clients, Automate Tedious Tasks, and Develop High-Converting Content? I know there has been a lot of hype around AI and most of the AI tools out there are junk. So how do you cut through the noise and only get the knowledge you need to integrate […]

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Scott Bywater - copywriting that sells

Is Your Business Stuck in the ‘Normal’ Trap?

By Scott Bywater / April 22, 2024 / 0 Comments

Some people think it’s strange that I don’t use normal deodorant or toothpaste.  Instead, I use baking soda for deodorant, and a combination of coconut oil, baking soda, and Celtic sea salt as toothpaste.  But is it really strange? Think about it.  Toothpaste contains fluoride, which is toxic and has been found to damage bones and joints – […]

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Why Hustle Alone Won’t Cut it: My Lesson in Building Business Assets

By Scott Bywater / April 12, 2024 / 0 Comments

I made a couple of sales this week as a result of a sales letters I wrote about 6 months ago. The system we put in place, took a long time to set up. It was for a specific niche, and felt like nothing was happening for quite awhile. But we had to set up the […]

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Playing Chess With Your Business: Thinking 3 Moves Ahead

By Scott Bywater / April 9, 2024 / 0 Comments

In the early days of entrepreneurship, I became familiar with a concept called “Operation Moneysuck.” I believe I learned this from either John Carlton or Gary Halbert – two brilliant copywriters. And while yes, it made sense, I approached it the wrong way. I took this to mean was that I should focus on whatever I […]

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Why Your Writing Needs More Heart And Less Hustle

By Scott Bywater / April 4, 2024 / 0 Comments

What makes bland writing stand out from soulless writing? It’s the ability to go out on a limb, and speak from your heart. For instance, I am writing a core story for an incredibly successful entrepreneur who is looking to go into the coaching space. He’s a smart guy. And his accomplishments are huge. Now that’s […]

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Scott Bywater - copywriting that sells

Meet me in Brisbane & Level Up

By Scott Bywater / March 12, 2024 / 0 Comments

Later this month, I’m going to be heading to Brisbane for Francesca Moi’s  Level Up Business Conference where we’re going to be covering everything that’s needed to stay on top of your game in 2024…  And that’s never been more important, particularly with the way technology is moving.  Right now, there are two choices.  Level up, or […]

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The 17x Rapid Fire Strategy to Winning Facebook Ads

By Scott Bywater / March 4, 2024 / 0 Comments

Richard Feynaman, a theoretical physicist, once stated:  “We are trying to prove ourselves wrong as quickly as possible, because only in that way we can find progress.” If only science worked that way across the board, right?  The world would be a different place today.  Instead, much of it has been taken over by corporate interests, […]

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Scott Bywater - copywriting that sells

Never Run Out of Content Again

By Scott Bywater / March 1, 2024 / 0 Comments

If you want to create regular, endless content…  It’s all about the setup.  You see, if you wake up one morning and think “I want to create some content today”…  You may sit there thinking…  “What the heck am I going to write about?” But if you instead take the time to brainstorm your clients:  FearsPains Desires BeliefsProblems Objectionsetc.  […]

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Scott Bywater - copywriting that sells

Make Your Message Stick With This “Memory Athlete” Technique

By Scott Bywater / February 26, 2024 / 0 Comments

I’ve been doing a lot of ‘learning how to learn’ recently.  And there’s this thing called mnemonics which all the memory champions use.  Now the definition of mnemonics, according to the dictionary is: the study and development of systems for improving and assisting the memory. There are different ways it can be used – everything from […]

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Scott Bywater - copywriting that sells

The “Dead Body” Strategy, Crafting Messages that Stick

By Scott Bywater / February 13, 2024 / 0 Comments

Whenever you are trying to get a point across, consider doing it via metaphor.  For instance, if I was an SEO guy I could say…  It’s no good being on page 1 of Google, you won’t get much traffic. Or instead, I could do what Dharmesh Shah from Hubspot once stated…  “The best place to hide a […]

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Scott Bywater - copywriting that sells

BAMFAM: The 5x Win-Win Formula For Extra ‘Bonus’ Sales

By Scott Bywater / February 9, 2024 / 0 Comments

A couple of years ago, I bought a computer from a big box chain.  It’s had a few glitches, so I took it to get serviced last weekend… as a part of a plan I had purchased.  Anyway, while I was there I needed a couple of sets of earphones for my iPhone (I have […]

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