copywriting strategy
I stumbled across it by accident… After being contracted to write email subject lines for a company with an email list of over 2 million subscribers… And seeing the split-test results over a period of time… I noticed there was one four letter word which kept popping up over and over again. I’ll explain why […]
What’s the best way to achieve more in less time? Make no mistake, there are shortcuts… For instance, you can cold call and talk to one person at a time. Or you can write a winning ad, which gets seen by thousands of people every day without you needing to be involved. That’s why I […]
When I first speak to a potential client, I look for the low hanging fruit. And that’s why one of the first questions I ask is… What’s the size of your email list? And for good reason. That’s where the “hidden trust” is. And that hidden trust is like stumbling upon an undiscovered treasure chest. […]
Like an angel on my shoulder, my intuition screamed YES… Close to 20 years ago, I attended a Mal Emery seminar where Matt Furey spoke about email marketing. I started emailing my list daily, and it was a breakthrough for my business. Not immediately, but as I built trust with my list, quality leads started […]
Nobody likes it when others are sneaky, yet it happens… For instance, I just watched Brett Warren‘s video about the new secret tax the Qld government is implementing (see comments). If I was writing a headline about that, I might say something along the lines of: Sneaky New Land Tax 98% of Qld Investors are […]
I felt the pain instantly. Even though I’d dove into the rock pool dozens of times before, when I pushed my feet down… I ended up with a “rock splinter” in my big toe. It hurt. And if I had seen an ad on the way home which read: “If you have a rock splinter, […]
I was meditating peacefully one morning, when it felt like a bomb dropped. I heard that sound – The Morning Garbage Truck And I’d forgotten to take the bins out. I’d never moved so fast in my life, and thankfully… I got it there within literally a matter of seconds. Make no mistake – deadlines […]
I can remember the moment it finally dawned on me like it was yesterday, and it made me furious… I felt like the character in this image – my friends, my family, those I loved were being set up for a fall by a propaganda machine. I hate to see people being lied to, so […]
People think marketing is manipulative. And it can be. But it can also be one of the most helpful forces in the world. It all depends on your intention. Years ago, I stumbled across a podcast by Jason Christoff talking about the dangers of coffee. He mentioned a book called Caffeine Blues. I didn’t read […]
Would You Trust an Apprentice with a Million Dollar Lead? Recently, I was having a conversation with a builder about the importance of web copy. I asked him: Imagine you get a lead tomorrow. A hot lead. Someone who’s willing to invest $5 million in a property with you. Would you send your apprentice out […]
This is perhaps the best way to ‘right a wrong’ in your industry… In recent times, I’ve become contrarian about certain topics. While I’m seeing black, many of my family members and friends are seeing white. How about you? Are you in an industry where the way everyone thinks is the opposite of what you […]
It’s a horrific memory, and it still burns in my brain to this day. Although, seeing things from a parent’s perspective in my 40’s, I’m sure it was far more scary for my mother. At just 3 years old, while living in Queensland, Mackay… I tumbled down the stairs. If there’s one thing human’s truly […]