copywriting strategy
This is one of the best headlines to use in your google ads 👇 If you’ve got a product or service, that solves a problem… And you can hit your reader between the eyeballs at the same time as they have that problem (like when they’re doing a search on Google)… Then the “when problem, […]
It was brutal. I could barely sell anything, and after almost 2 months in my first sales job at the age of 17, I quit. I didn’t believe I could do it. And I found myself back in Coffs Harbour, living with my parents, working at a banana farm… Before getting a job as a […]
How to separate your ads from your competition – the best approach to use when you have an obvious edge 👇 Rather than making a claim, zig while everyone else is zagging and turn it into a challenge. For instance, imagine like Teresa Sedmak from Everbrite you sell a product which cleans any type of […]
I looked up and BAM. I was in shock. I was 17 year old, had just received my licence, and when trying to defog the car windows while driving in the Blue Mountains… I hit the car in front of me sitting at the traffic lights. I still remember the guilt I felt afterwards to […]
It was one of the worst moments of my life… Several decades ago, soon after I got my licence, I was driving back from an event in the Blue Mountains. It was foggy, and I was trying to clear the windows… When suddenly, I looked up… And BANG! I smashed into the car at the […]
Read This or Die What would you do if someone said that to you? Truth is… It was one of the most dramatic headlines ever written. It was followed up with… Today you have a 95 percent chance of eventually dying from a disease or condition for which there is already a known cure somewhere […]
It was a huge “aha” moment. And it changed my game instantly… I’d been playing cricket for years, when my dad brought home this video about footwork when batting. I learnt about when to get on the front foot, when to get on the back foot, and my game instantly improved – thanks to these […]
I was in massive pain… I remember sitting in a meditation hall in Blackheath, NSW, in my late tweens or early twenties as a part of a Vipassana 10 day retreat… And being still for an hour. No itching. No nothing. The words the teacher kept repeating were “anicca” which basically means everything is impermanent. […]
According to Alex Berman‘s book, The Cold Email Manifesto, one of the biggest reasons cold emails fail… Is the lack of specificity. What you want people to say when they get any piece of communication, whether it’s an email or a Facebook ad is… “This is for me” Think about it: what would mean more […]
I looked down at the scales and it scared me… Then the penny dropped – the reason I was packing on the pounds all boiled down to the 80/20 effect. While I wasn’t eating much during the day, after dinner… I would go to the fridge, and RAID it. Maybe it wasn’t 80% of my […]
How to stand out from your competition, and stop being seen as a commodity 👇 How do you position yourself as the “superman” (or superwoman) of your industry in your advertising? Simply identify the one thing your product or service offers that is different, and kick off your headline with it… For example, a real […]
I put everything I had into it, yet despite this my first business failed. Living in a halfway house in my early twenties, I remember lying there on a couch with a feeling of regret lurching around in my stomach. I wish I hadn’t hired that one person. I wish I had tried harder with […]