copywriting strategy
I looked down at the scales and it scared me… Then the penny dropped – the reason I was packing on the pounds all boiled down to the 80/20 effect. While I wasn’t eating much during the day, after dinner… I would go to the fridge, and RAID it. Maybe it wasn’t 80% of my […]
How to stand out from your competition, and stop being seen as a commodity 👇 How do you position yourself as the “superman” (or superwoman) of your industry in your advertising? Simply identify the one thing your product or service offers that is different, and kick off your headline with it… For example, a real […]
I put everything I had into it, yet despite this my first business failed. Living in a halfway house in my early twenties, I remember lying there on a couch with a feeling of regret lurching around in my stomach. I wish I hadn’t hired that one person. I wish I had tried harder with […]
What should you do if you’ve got an offer that’s too good to be true? How do you highlight the benefits while addressing the skeptical prospect? John Dwyer suffers from this problem. His company literally allows business owners to give away holidays to their clients, based on an incentive-based marketing strategy – and some of […]
It made my heart burst… One of the best things about being a parent to a newborn, was watching my son’s face light up at the wonder of discovering something new. And that “something new” could be anything from a sunrise to watching a parachute fall from the sky. Adults are harder to please, yet […]
I stressed over what to call my business for months. And wet behind the ears at the age of 24, I decided on… “The Marketing Alchemist” A bit cheesy, I know… And I’ve since changed it… Yet I liked the reference of turning something of little value (metal) into something of high value (gold). […]
I remember venturing into my first business, wet behind the ears in my early twenties. It was a… Hair salon. And it was extremely risky. Why? Because I didn’t know what I didn’t know. In hindsight, there were plenty of ways I could have slashed my risks (and saved myself some serious emotional pain)… And […]
It kills me to say this, but there was a time when I believed most of what was in the news. Truth is, when something is positioned as ‘news’ it gets past our natural defences and we’re more likely to trust it. So why not make your headline read like the news, in order to […]
Should you mention your price in a headline? Truth is, it depends… What you must factor in here, is the level of awareness in terms of the price of your product or service. For instance, years ago I worked with a client in the NLP seminar niche. The price for seminars was set at $2,000 […]
I stumbled across it by accident… After being contracted to write email subject lines for a company with an email list of over 2 million subscribers… And seeing the split-test results over a period of time… I noticed there was one four letter word which kept popping up over and over again. I’ll explain why […]
What’s the best way to achieve more in less time? Make no mistake, there are shortcuts… For instance, you can cold call and talk to one person at a time. Or you can write a winning ad, which gets seen by thousands of people every day without you needing to be involved. That’s why I […]
When I first speak to a potential client, I look for the low hanging fruit. And that’s why one of the first questions I ask is… What’s the size of your email list? And for good reason. That’s where the “hidden trust” is. And that hidden trust is like stumbling upon an undiscovered treasure chest. […]