copywriting strategy
I stressed over what to call my business for months. And wet behind the ears at the age of 24, I decided on… “The Marketing Alchemist” A bit cheesy, I know… And I’ve since changed it… Yet I liked the reference of turning something of little value (metal) into something of high value (gold). […]
I remember venturing into my first business, wet behind the ears in my early twenties. It was a… Hair salon. And it was extremely risky. Why? Because I didn’t know what I didn’t know. In hindsight, there were plenty of ways I could have slashed my risks (and saved myself some serious emotional pain)… And […]
It kills me to say this, but there was a time when I believed most of what was in the news. Truth is, when something is positioned as ‘news’ it gets past our natural defences and we’re more likely to trust it. So why not make your headline read like the news, in order to […]
Should you mention your price in a headline? Truth is, it depends… What you must factor in here, is the level of awareness in terms of the price of your product or service. For instance, years ago I worked with a client in the NLP seminar niche. The price for seminars was set at $2,000 […]
I stumbled across it by accident… After being contracted to write email subject lines for a company with an email list of over 2 million subscribers… And seeing the split-test results over a period of time… I noticed there was one four letter word which kept popping up over and over again. I’ll explain why […]
What’s the best way to achieve more in less time? Make no mistake, there are shortcuts… For instance, you can cold call and talk to one person at a time. Or you can write a winning ad, which gets seen by thousands of people every day without you needing to be involved. That’s why I […]
When I first speak to a potential client, I look for the low hanging fruit. And that’s why one of the first questions I ask is… What’s the size of your email list? And for good reason. That’s where the “hidden trust” is. And that hidden trust is like stumbling upon an undiscovered treasure chest. […]
Like an angel on my shoulder, my intuition screamed YES… Close to 20 years ago, I attended a Mal Emery seminar where Matt Furey spoke about email marketing. I started emailing my list daily, and it was a breakthrough for my business. Not immediately, but as I built trust with my list, quality leads started […]
Nobody likes it when others are sneaky, yet it happens… For instance, I just watched Brett Warren‘s video about the new secret tax the Qld government is implementing (see comments). If I was writing a headline about that, I might say something along the lines of: Sneaky New Land Tax 98% of Qld Investors are […]
I felt the pain instantly. Even though I’d dove into the rock pool dozens of times before, when I pushed my feet down… I ended up with a “rock splinter” in my big toe. It hurt. And if I had seen an ad on the way home which read: “If you have a rock splinter, […]
I was meditating peacefully one morning, when it felt like a bomb dropped. I heard that sound – The Morning Garbage Truck And I’d forgotten to take the bins out. I’d never moved so fast in my life, and thankfully… I got it there within literally a matter of seconds. Make no mistake – deadlines […]
I can remember the moment it finally dawned on me like it was yesterday, and it made me furious… I felt like the character in this image – my friends, my family, those I loved were being set up for a fall by a propaganda machine. I hate to see people being lied to, so […]