Like an angel on my shoulder, my intuition screamed YES…
Close to 20 years ago, I attended a Mal Emery seminar where Matt Furey spoke about email marketing.
I started emailing my list daily, and it was a breakthrough for my business.
Not immediately, but as I built trust with my list, quality leads started rolling in, and I never looked back.
It was a breakthrough.
How about you?
Is there a breakthrough you can deliver to your clients?
Then be sure to mention it in your headline…
For example, imagine you have found a substance which makes headaches disappear in 17 minutes in most cases.
Something like…
New Breakthrough Makes Headaches Disappear in 17 Minutes
Could be really powerful, especially if you follow up with something which dives deeper.
i.e. Tricks your body’s cells into relieving pain without medication.
Yet it doesn’t stop there.
This technique could be used for many industries.
For example, if you’re a buyers agent like Goose McGrath and have developed a new system that allows your clients to get better returns…
New Breakthrough Boosts Your ROI from an Investment Property – Without Needing to Renovate
Or perhaps you’re a web designer like Peter B Butler, and have found a way to generate more traffic to a web site faster.
How about…
New Breakthrough Doubles Website Traffic,
Requires No Knowledge of SEO
See how this works? So how could it apply to your business?
P.S. If you enjoyed this headline hack…
There’s 100 more in my 101 Headline Hacks report, which is based on real experience from writing over 9,127 subject lines for emails – and seeing split-test results over a period of over 14 years.