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Honey, why are my new shoes in the freezer? My husband thought I had gone off the deep end when he woke up and found his new Italian Loafers in the freezer! But he soon sang a different tune. Because the shoes that had been giving him blisters now fit perfectly. Find out why on […]
One of the best ways to get your ads read is to use structure. Now when I was in my teens and early twenties, I hated structure. I thought it was “boring.” Today, I’m very different. I literally have a structure for opening the day, for closing the day… And am developing systems with numbered […]
Want to Make Your Headlines More Powerful? Stop just chasing the shiny objects… Contrary to what we’ve been led to believe, the “fundamentals” of copywriting (& marketing) haven’t changed. Yes, we now have Facebook Ads. And Chat GPT. And TikTok. And we’re bombarded at every angle from social media. Yet human nature remains the same […]
How to attack industry norms in your ads, to win the race against 2nd rate competitors There are plenty of BAD things which are popular, for instance, if you do a deep dive into… What’s really inside many beauty products The ingredients list on popular foods (like cochineal, a type of food colouring derived from […]
There’s a silent killer lurking in your marketing strategy. It’s costing you thousands in ad spend and countless missed opportunities. I’ll give you a hint: it’s not your product, your market, or even your ads themselves. Let me explain: I was chatting with someone last week who was investing $7,000.00 a month into advertising. That’s […]
Some people think it’s strange that I don’t use normal deodorant or toothpaste. Instead, I use baking soda for deodorant, and a combination of coconut oil, baking soda, and Celtic sea salt as toothpaste. But is it really strange? Think about it. Toothpaste contains fluoride, which is toxic and has been found to damage bones and joints – […]
I used to think marketing was powerful, but with what I’ve seen in recent years I now have a new saying: Propaganda eats marketing for breakfast So what is propaganda? According to the dictionary definition, it means: “information, ideas, opinions, or images that give one part of an argument, which are broadcast, published, etc. in order to […]