Hi… I’m Scott Bywater.

I never planned to be a “copywriter”, yet it was the perfect fit after all the crazy and interesting things I did in my late teens and early twenties.

See, from the age of 17 I travelled around the country doing every sales job imaginable, from door to door sales in Sydney after leaving home on a train from Coffs Harbour in the middle of the night when my parents were on holiday in Fiji (sorry mum and dad)

To cold call outbound telemarketing in Sydney, Melbourne, Christchurch, Auckland and Brisbane… followed by inbound sales, call centre training and face to face sales.

During this time, I also did some crazy and interesting things including joining 2 cults, living as a hippy in Byron Bay, and doing a strange fast that will make me sound crazy if I mention it here (ask me about that when we chat 🙂

I also stumbled across a seminar by Jay Abraham, and was instantly hooked on direct marketing.

Then one day, my now wife saw a career ad in the newspaper and said, "you have to reply to that” - and my career as a copywriter began:

2003

Readers Digest

After a meeting with the marketing manager at Readers Digest, I didn’t get the job but did get the confidence. I decide to specialise in this area and my income soars almost instantly. 

2003

2004

Self Education

I dive into study, rewriting ads and sales letters in my own handwriting to take my skills to the next level.

2004

2005

My First Book

I write my first book, Cashflow Advertising, and get married to my beautiful wife. 

2005

2006

My Son Is Born

The most incredible day of my life arrives, when my son is born.

2006

2007

Long Term Client

I begin writing and split-testing headlines for one of the largest online natural health companies in the USA. They remain a client to this day.

2007

2008

Events

I gain a reputation in the events space and begin working with almost every big name in Australia.

2008

2009

More Time at the Beach

My paid newsletter and mastermind group, More Time at the Beach, is born. it ends up having hundreds of subscribers and continues for four years.

2009

2010

Big name in events

I begin working closely with one of the biggest names in the events space in Australia, a relationship that lasts over a decade. 

2010

2012

$500,000+ in 7 days

I write a launch campaign for Bodytrim which generates in excess of $500,000 in 7 days.

2012

2013

The technology curve.

I spend my evenings upgrading my digital marketing skills to stay on track with the technology curve. 

2013

2014

Perry Marshall

I join Perry Marshall’s US$25,000 a year mastermind and rub shoulders with some of the smartest marketers in the USA.

2014

2015

6 figure launches

I run 6 x 6 figure launches for a company in the fitness space, using my “launch to funnel” formula.

2015

2016

Training copywriters

I start a group training copywriters, to help them hone their skills.

2016

2017

Buyer Personas

I hone my research chops, learning the art of buyer personas.

2017

2018

Grammar School

 I join the Foundation of a grammar school, as Vice President.

2018

2019

Elite Marketers

I create Elite Marketers, arguably the savviest group of marketers in Australia.

2019

2020

James Schramko

I speak on stage at James Schramko’s Super Fast Business event.

2020

2021

The Simple Email ROI System

I beta-test my new program, The Simple Email ROI System, which receives rave reviews.

2021

Let’s Get You More Leads and Customers

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