When I started my business, I struggled for months.
Each week, I was living hand to mouth.
Until one day, I decided to move from a broad niche to a tighter niche…
I hit the market at the right time, and everything changed.
I literally 10x’d my income overnight (admittedly from a low base) and never looked back.
Just like a karate master breaking a board with their leg, it was a breakthrough.
Everyone’s ears prick up when we hear about a new breakthrough – so if you have genuinely found one, be sure to take advantage of it.
For instance, years ago I spoke with someone who had discovered a breakthrough for foot pain.
And you guessed it, a great headline here could be…
New breakthrough fixes foot pain
Likewise, imagine you’re a tyre store and have found a new technology that makes tyres last twice as long.
The headline could be…
New Breakthrough Makes Car Tyres Last Twice as Long
Or if you’re a shampoo manufacturer with a new technology that makes hair stay blonder for 28 days longer, you could target hairdressers with a headline along the lines of…
Make Your Clients Love You New Breakthrough Makes Their Hair Stay Blonde for 56 Days,
Instead of 28
Of course, you’re going to get the ‘yeah, sure’ response…
So like any claim, you’ll want to quickly back this up with proof.
Now… how can you apply this headline to your business?
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And if you received value from this headline hack…
There’s 100 more in my 101 Headline Hacks report, which is based on real experience from writing over 9,127 subject lines for emails – and seeing split-test results over a period of over 14 years.