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The “Dead Body” Strategy, Crafting Messages that Stick

By Scott Bywater / February 13, 2024 / 0 Comments

Whenever you are trying to get a point across, consider doing it via metaphor.  For instance, if I was an SEO guy I could say…  It’s no good being on page 1 of Google, you won’t get much traffic. Or instead, I could do what Dharmesh Shah from Hubspot once stated…  “The best place to hide a […]

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