Copywriting
Can you see a problem or opportunity ahead which your prospects can’t? Something that would make their jaw drop, which you’d like to warn them about? Then “the shock ahead” headline is the perfect hook… For instance, imagine you sell air-conditioners. You’ve done your research and can see this is going to be one of […]
Whenever you are trying to get a point across, consider doing it via metaphor. For instance, if I was an SEO guy I could say… It’s no good being on page 1 of Google, you won’t get much traffic. Or instead, I could do what Dharmesh Shah from Hubspot once stated… “The best place to hide a […]