Content Marketing

Scott Bywater - copywriting that sells

Are You Using AI All Wrong? Learn How to Do it Without the Fluff

By Scott Bywater / April 23, 2024 / 0 Comments

Are you ready to leverage AI to Attract High-Value Clients, Automate Tedious Tasks, and Develop High-Converting Content? I know there has been a lot of hype around AI and most of the AI tools out there are junk. So how do you cut through the noise and only get the knowledge you need to integrate […]

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Scott Bywater - copywriting that sells

Is Your Business Stuck in the ‘Normal’ Trap?

By Scott Bywater / April 22, 2024 / 0 Comments

Some people think it’s strange that I don’t use normal deodorant or toothpaste.  Instead, I use baking soda for deodorant, and a combination of coconut oil, baking soda, and Celtic sea salt as toothpaste.  But is it really strange? Think about it.  Toothpaste contains fluoride, which is toxic and has been found to damage bones and joints – […]

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Scott Bywater - copywriting that sells

Never Run Out of Content Again

By Scott Bywater / March 1, 2024 / 0 Comments

If you want to create regular, endless content…  It’s all about the setup.  You see, if you wake up one morning and think “I want to create some content today”…  You may sit there thinking…  “What the heck am I going to write about?” But if you instead take the time to brainstorm your clients:  FearsPains Desires BeliefsProblems Objectionsetc.  […]

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Scott Bywater - copywriting that sells

Propaganda Eats Marketing For Breakfast

By Scott Bywater / January 26, 2024 / 0 Comments

I used to think marketing was powerful, but with what I’ve seen in recent years I now have a new saying: Propaganda eats marketing for breakfast So what is propaganda? According to the dictionary definition, it means:  “information, ideas, opinions, or images that give one part of an argument, which are broadcast, published, etc. in order to […]

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Ignorance is Bliss Until Reality Hands You the Invoice

By Scott Bywater / August 30, 2023 / 0 Comments

You’ve been told ignorance is bliss, but that only lasts for so long.  Here’s why:  Most things which are good or bad for us happen incrementally. And when we’re not aware of this, it can hurt us and our business. Take vegetable oil – sunflower oil, canola oil, etc. It’s extremely toxic, and it’s found in most […]

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