Nobody likes it when others are sneaky, yet it happens…
For instance, I just watched Brett Warren‘s video about the new secret tax the Qld government is implementing (see comments).
If I was writing a headline about that, I might say something along the lines of:
Sneaky New Land Tax 98% of Qld Investors are Oblivious to
There are many ways to use the “sneaky” headline hack.
For instance, if I was selling a program on trading, like Louise Bedford, I might say:
Sneaky Trading Secrets Financial Planners Never, Ever Tell You About
If I was a staffing agency I might say…
Sneaky Ways Agencies Overcharge You for Substandard Staff
And if I was a mortgage broker, I might say…
Sneaky Loan Repayment Blind Spots that Could be Costing You an Arm and a Leg
Use it sparingly and make sure the context is right – and the “sneaky” headline is an extremely potent weapon to add to your toolbox.
P.S. If you enjoyed this headline hack…
There’s 100 more in my 101 Headline Hacks report, which is based on real experience from writing over 9,127 subject lines for emails – and seeing split-test results over a period of over 14 years.