I was meditating peacefully one morning, when it felt like a bomb dropped.
I heard that sound –
The Morning Garbage Truck
And I’d forgotten to take the bins out.
I’d never moved so fast in my life, and thankfully…
I got it there within literally a matter of seconds.
Make no mistake – deadlines get us to act.
And that’s why if you’re promising a benefit at a very specific time, the “when” headline is perfect…
Because there’s natural urgency implied…
For instance, a mortgage broker could say something
along the lines of:
When to pay your home loan to save the most interest.
An SEO expert, like Nathan Wade at Disrupta could say:
When the Next Google Algorithm Will Slam Your SEO Reach
And if I was looking to get email clients in the ecommerce space, I could say:
When You Should Send Emails Leading Up to Xmas
Based on the latest data from 2021
See how this works?
So what’s time sensitive in your industry, and how can you
tap into a question going on in your prospects mind with the
use of “when?”
P.S. If you enjoyed this headline hack…
There’s 100 more in my 101 Headline Hacks report, which is based on real experience from writing over 9,127 subject lines for emails – and seeing split-test results over a period of over 14 years.