Headline Writing

Can you see a problem or opportunity ahead which your prospects can’t?

By Scott Bywater / December 8, 2023 / 0 Comments

Something that would make their jaw drop, which you’d like to warn them about? Then “the shock ahead” headline is the perfect hook… For instance, imagine you sell air-conditioners. You’ve done your research and can see this is going to be one of the hottest summers on record. A headline along the lines of: “The […]

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The Best Way to Grab the Attention of a Frustrated Prospect

By Scott Bywater / November 8, 2023 / 0 Comments

Sometimes your potential client has tried to do all the right things but still failed to achieve their objectives. And they’re literally fed up. They’ve had enough. So when you enter this conversation, by calling it out, youcan instantly resonate with them. For instance, imagine you’re a fitness expert like Zac Mason Your headline could read: […]

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This is the best way to quickly set a superior product or service apart

By Scott Bywater / November 1, 2023 / 0 Comments

There is a time and place to compare yourself to the competition and it will quickly set a superior product or service apart. Here’s the thing: our mind doesn’t think technically, it thinks in images. It also thinks in terms of what it’s familiar with, so if you want to explain that something is 57,600 […]

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Best Way to Flag Down Key Prospects

By Scott Bywater / October 9, 2023 / 0 Comments

I felt the pain instantly. Even though I’d dove into the rock pool dozens of times before, when I pushed my feet down… I ended up with a “rock splinter” in my big toe. It hurt. And if I had seen an ad on the way home which read: “If you have a rock splinter, […]

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How do you engage a prospect when your product or service is too good to be true?

By Scott Bywater / February 27, 2023 / 0 Comments

While they love the promise, they could get blinded by scepticism. One of the best ways is to address the issue head-on, via the “what if” technique… It works a treat when you want to introduce something which nobody believes is possible. For example… “What if there was a Cure for Alzheimer’s, and No One […]

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