Copywriting 101

Why Hustle Alone Won’t Cut it: My Lesson in Building Business Assets

By Scott Bywater / April 12, 2024 / 0 Comments

I made a couple of sales this week as a result of a sales letters I wrote about 6 months ago. The system we put in place, took a long time to set up. It was for a specific niche, and felt like nothing was happening for quite awhile. But we had to set up the […]

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Playing Chess With Your Business: Thinking 3 Moves Ahead

By Scott Bywater / April 9, 2024 / 0 Comments

In the early days of entrepreneurship, I became familiar with a concept called “Operation Moneysuck.” I believe I learned this from either John Carlton or Gary Halbert – two brilliant copywriters. And while yes, it made sense, I approached it the wrong way. I took this to mean was that I should focus on whatever I […]

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Why Your Writing Needs More Heart And Less Hustle

By Scott Bywater / April 4, 2024 / 0 Comments

What makes bland writing stand out from soulless writing? It’s the ability to go out on a limb, and speak from your heart. For instance, I am writing a core story for an incredibly successful entrepreneur who is looking to go into the coaching space. He’s a smart guy. And his accomplishments are huge. Now that’s […]

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The 17x Rapid Fire Strategy to Winning Facebook Ads

By Scott Bywater / March 4, 2024 / 0 Comments

Richard Feynaman, a theoretical physicist, once stated:  “We are trying to prove ourselves wrong as quickly as possible, because only in that way we can find progress.” If only science worked that way across the board, right?  The world would be a different place today.  Instead, much of it has been taken over by corporate interests, […]

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Make Your Message Stick With This “Memory Athlete” Technique

By Scott Bywater / February 26, 2024 / 0 Comments

I’ve been doing a lot of ‘learning how to learn’ recently.  And there’s this thing called mnemonics which all the memory champions use.  Now the definition of mnemonics, according to the dictionary is: the study and development of systems for improving and assisting the memory. There are different ways it can be used – everything from […]

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Scott Bywater - copywriting that sells

BAMFAM: The 5x Win-Win Formula For Extra ‘Bonus’ Sales

By Scott Bywater / February 9, 2024 / 0 Comments

A couple of years ago, I bought a computer from a big box chain.  It’s had a few glitches, so I took it to get serviced last weekend… as a part of a plan I had purchased.  Anyway, while I was there I needed a couple of sets of earphones for my iPhone (I have […]

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Scott Bywater - copywriting that sells

Outsmart Your Competition: Look For What Others Don’t

By Scott Bywater / February 6, 2024 / 0 Comments

There are unseen marketing angles in almost any industry, if we’re willing to think deeply enough and think outside the box.  For instance, over Xmas we got our windows cleaned.  They looked great. But…  In late January, we got spiders in the house, and called in a pest control company.  The pest control company sprayed […]

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Scott Bywater - copywriting that sells

Dare to Defy: Why Rebels Run the Business World

By Scott Bywater / February 2, 2024 / 0 Comments

Obedience to popular opinion is safe, but it gets you nowhere. Think about it. Was Apple obedient to industry norms?  How about Amazon? Or Virgin? Not at all.  Regardless of some of the question marks around the backgrounds & integrity of some of these founders…  One thing can’t be denied:  They broke the mould.  They zigged when […]

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This Is Why The 10,000 Hour Rule Is Wrong

By Scott Bywater / January 23, 2024 / 0 Comments

You’ve heard about the 10,000 hour rule…  And that to be an expert at anything, you need to put in the hours.  But is it actually accurate?  That would mean every accountant who had been doing their job for a decade or more, would be a “master.”  It’s not the reality. So what’s the difference that […]

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How to Stay Ahead in a World Where Nobody Can Predict the Future

By Scott Bywater / January 19, 2024 / 0 Comments

I’m in touch with a number of knowledgeable people in the investment space… And what’s interesting is, they all have different views of what’s coming next. Take bitcoin for instance. One person I know is big on the bitcoin halving and thinks that’s going to be huge… Another expert is bearish on bitcoin… So what […]

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Join The Dots

By Scott Bywater / January 16, 2024 / 0 Comments

When marketing your business…  You need to join the dots for your customers.  Let’s take the recent release of the Epstein files for instance,  which have just hit the mainstream news. Many people who are busy living their lives will gloss past it and think it’s no big deal…  A bunch of famous people were […]

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Scott Bywater - copywriting that sells

5x Easier, Prioritise This 2024 Marketing Strategy

By Scott Bywater / January 12, 2024 / 0 Comments

Welcome to 2024…  Something to consider this year: in a world buzzing with marketing hacks and trends, it’s easy to get swept away by the latest shiny object.  However, sometimes, the most potent strategy is a classic one…   The reality is that it’s five times easier to sell to an existing client than to acquire […]

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