Copywriting 101
I can remember the moment it finally dawned on me like it was yesterday, and it made me furious… I felt like the character in this image – my friends, my family, those I loved were being set up for a fall by a propaganda machine. I hate to see people being lied to, so […]
I still laugh about it to this day. There was this big storage container in a small park at the top of our street. It had no signage. And my son and his friends were curious about it. What on earth was in it? It was an obsession. One day when they were looking around, […]
I woke up at 6:37 am, and instantly knew I’d made a mistake. I had an appointment booked in for 6:30am with a big client in the USA, but the previous day was a nightmare… And didn’t set my alarm for the next day. I instantly knew I’d bungled it, and ended up losing the […]
Honey, why are my new shoes in the freezer? My husband thought I had gone off the deep end when he woke up and found his new Italian Loafers in the freezer! But he soon sang a different tune. Because the shoes that had been giving him blisters now fit perfectly. Find out why on […]
People think marketing is manipulative. And it can be. But it can also be one of the most helpful forces in the world. It all depends on your intention. Years ago, I stumbled across a podcast by Jason Christoff talking about the dangers of coffee. He mentioned a book called Caffeine Blues. I didn’t read […]
Can you see a problem or opportunity ahead which your prospects can’t? Something that would make their jaw drop, which you’d like to warn them about? Then “the shock ahead” headline is the perfect hook… For instance, imagine you sell air-conditioners. You’ve done your research and can see this is going to be one of […]
Would You Trust an Apprentice with a Million Dollar Lead? Recently, I was having a conversation with a builder about the importance of web copy. I asked him: Imagine you get a lead tomorrow. A hot lead. Someone who’s willing to invest $5 million in a property with you. Would you send your apprentice out […]
I was chatting with a builder recently. He’s extremely knowledgeable, and I would say the top 1% at what he does. But he does, at times, lose work to cheaper competitors. That’s why we have not only redone the copy on his web site, we’re also creating a regular flow of blog content… Which is […]
The ‘5-8 People Deep’ Strategy: Unlocking the Real Value in Your Network I never really believed in networking, up until I was in my mid thirties. I was a “direct response” marketing guy. Until… I was sitting in Fiji on holidays, and realised a large percentageof my best clients actually came to me through my […]
The moment I realised I was the bottleneck There’s a real hustle culture out there these days – fuelled heavily by the social media “gurus.” Now, I’m not against hard work. I’ve been in the trenches for almost three decades running my own business. But after everything I’ve seen (and tried)… I can say with […]
The Real Reason Business Owners Lose Big Fish Clients “The cream always rises to the top” is a famous saying because it’s true. Over recent months, I’ve been seeking out copywriters for my content marketing business. Something that took off for me last year. And my standards are very high. I’m a potential six-figure client […]
I still laugh about it to this day. There was this big storage container in a small park at the top of our street. It had no signage. And my son and his friends were curious about it. What on earth was in it? It was an obsession. One day when they were looking around, […]