Copywriting 101
The before / after ad opening is not relegated to weight loss, and those in “visual” industries. Think about it: what everyone wants when they buy a product or service is to go from where they are to where they want to be. i.e. let’s say you offer SEO as a service like Peter B Butler from […]
Read MoreThere are plenty of BAD things which are popular, for instance, if you do a deep dive into… What’s really inside many beauty products The ingredients list on popular foods (like cochineal, a type of food colouring derived from insects found in a popular chocolate biscuit) Or the side effects of many medical interventions Your […]
Read MoreI was chatting with a builder recently. He’s extremely knowledgeable, and I would say the top 1% at what he does. But he does, at times, lose work to cheaper competitors. That’s why we have not only redone the copy on his web site, we’re also creating a regular flow of blog content… Which is then cut […]
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