Copywriting 101

Do you get incredible results for clients and fail to showcase them?

By Scott Bywater / November 15, 2023 / 0 Comments

The before / after ad opening is not relegated to weight loss, and those in “visual” industries. Think about it: what everyone wants when they buy a product or service is to go from where they are to where they want to be. i.e. let’s say you offer SEO as a service like Peter B Butler from […]

Read More

How to attack industry norms in your ads, to win the race against 2nd rate competitors

By Scott Bywater / October 19, 2023 / 0 Comments

There are plenty of BAD things which are popular, for instance, if you do a deep dive into… What’s really inside many beauty products The ingredients list on popular foods (like cochineal, a type of food colouring derived from insects found in a popular chocolate biscuit) Or the side effects of many medical interventions Your […]

Read More

Beat Cheaper Competitors With This 8x Conversion Secret

By Scott Bywater / August 23, 2023 / 0 Comments

I was chatting with a builder recently. He’s extremely knowledgeable, and I would say the top 1% at what he does. But he does, at times, lose work to cheaper competitors.  That’s why we have not only redone the copy on his web site, we’re also creating a regular flow of blog content…  Which is then cut […]

Read More
Scroll to Top
Call Now Button