I wanted to cry.
Despite trying everything, my first business imploded.
I tried everything, but several months later I was 5-figures out of pocket – with nothing to show for it.
How about you?
Have you ever tried and failed at anything?
Have your clients?
In this situation, one of the best angles to run with is the “why you can / and still not” formula:
i.e. If you’re a business coach like Torrin Minutillo, perhaps:
“Why you can work 80 hours a week, read 2 books a month, and still never achieve the lifestyle and satisfaction you deserve.”
Or if you’re selling a language course like Marcus Santamaria…
“Why you can read 10 books in Spanish, and still struggle with the language”
See how this works?
So what do your clients try, yet still fail to achieve their objectives?
Now use this formula, and turn it into a winning headline…
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writing over 9,127 subject lines for emails – and seeing split-test results over a period of over 14 years.