Lead Generation

The Art of the Slow Burn: Why Some Leads Are a Decade in the Making

By Scott Bywater / January 30, 2024 / 0 Comments

I received a lead from someone the other day who has been on my email list for over 10 years. That’s right… An entire decade. And odds are, he’ll turn into a quality client, moving from a caterpillar to a butterfly. Yet I’ve often used the “report” strategy for clients, who if someone doesn’t convert right away […]

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One Hour of This = Breakthrough Ideas

By Scott Bywater / August 30, 2023 / 0 Comments

Recently, I dove into Keith Cunningham’s “The Road Less Stupid.” A gem of a book, and it introduced me to a concept that, while not entirely new, was certainly underutilised in my routine: “Thinking Time.” Sure, I think a lot. When crafting copy, strategizing in meetings, or planning my week. But setting aside dedicated, conscious […]

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