The “Dead Body” Strategy, Crafting Messages that Stick

Scott Bywater - copywriting that sells

Whenever you are trying to get a point across, consider doing it via metaphor. 

For instance, if I was an SEO guy I could say… 

It’s no good being on page 1 of Google, you won’t get much 
traffic.

Or instead, I could do what Dharmesh Shah from Hubspot once 
stated… 

“The best place to hide a dead body is page two of google”

It packs far more punch, doesn’t it? 

So how can you use metaphors to describe certain aspects of in your business… 

Whether it be on your website. 

In your sales presentations. 

Or in your sales letters. 

Need help? 

Contact me here or book in a time for a chat with me here

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