A couple of years ago, I bought a computer from a big box chain.
It’s had a few glitches, so I took it to get serviced last weekend… as a part of a plan I had purchased.
Anyway, while I was there I needed a couple of sets of earphones for my iPhone (I have no idea how many of these I have lost over the years, between my son and I using them at the gym, haha)…
So I bought them for $30 each. $60.
Afterwards I thought…
Isn’t that interesting?
By offering a servicing section, they had made an extra $60 off me because it was a way to stay in touch.
Now $60 probably doesn’t move the needle much.
But imagine they’re doing that with thousands of clients a year.
And some people wouldn’t just buy some earphones…
They might buy a TV.
Or a toaster.
A kettle.
Or a new stove.
Spending hundreds, even thousands of dollars.
Multiply those numbers, and they get interesting.
How about you and I?
Could we do that?
Instead of finishing a project, and handing it over as done…
Why not book in a follow-up service call?
In the consulting world, I call it BAMFAM… Book a Meeting From a Meeting.
This not only provides a better service to your customers, it helps grow your business…
Because it’s 5x easier to sell to an existing client than get a new one.
And isn’t that the ultimate win-win scenario?