It was a huge “aha” moment.
And it changed my game instantly…
I’d been playing cricket for years, when my dad brought home this video about footwork when batting.
I learnt about when to get on the front foot, when to get on the back foot, and my game instantly improved – thanks to these “secrets.”
In fact, in the last season I played, I ended up with an average of 52.
Let’s face it, we all want to know secrets that make achieving our goals easier.
And you can apply this directly to your headlines.
For instance, if you’re a real estate agent like David Jones, you know secrets that can sell a house more easily…
So why not use a headline along the lines of…
Secrets that Make Selling a House on the Gold Coast Easy
See how it works?
If you’re living on the Gold Coast, you’d want to at least read the next line, right?
And that is the job of the headline.
How about a mortgage broker?
Secrets that Make Refinancing Your Home for a Lower Rate Easy
Could certainly work.
Likewise, for a Marketing Agency, like Nathan Wade at Disrupta…
Secrets that Make Getting Leads on Google Adwords Easy
Would grab the right prospects attention.
So what “secrets” do you know that your clients don’t?
And how could you turn this into a headline?
P.S. If you enjoyed this headline hack…
There’s 100 more in my 101 Headline Hacks report, which is based on real experience from writing over 9,127 subject lines for emails – and seeing split-test results over a period of over 14 years.