It was one of the worst moments of my life…
Several decades ago, soon after I got my licence, I was driving back from an event in the Blue Mountains.
It was foggy, and I was trying to clear the windows…
When suddenly, I looked up…
And BANG!
I smashed into the car at the lights in front of me.
I felt awful. A terrible sense of regret swept through me, which I’ll never forget.
And I wish there had been a “little voice” in my head 30 seconds beforehand telling me to pay attention.
As a business owner, you have the opportunity to be this “little voice” for your clients.
That’s right…
If there’s danger ahead for your target market, you owe it to them to issue a warning.
For example, if I was Louise Bedford – host of the Talking Trading podcast and could see a blip in the stock market, I might say something along the lines of…
“The Most Dangerous 12 Months in Stock Market History”
If I owned a bike shop, I might say something like…
“The Most Dangerous Bike a Teenager Can Ride”
If I was an accountant like Matthew Gill I might say something along the lines of…
“The Most Dangerous istake You Can Make When You File Your Tax Return”
And if I was a personal trainer, I could say…
“The Most Dangerous Mistake You Can Make When You Benchpress”
How about you…
What dangers can you draw your prospects attention to – so you don’t just grab their attention…
You help them avoid future painful scenarios too?
P.S. If you enjoyed this headline hack…
There’s 100 more in my 101 Headline Hacks report, which is based on real experience from writing over 9,127 subject lines for emails – and seeing split-test results over a period of over 14 years.