5x Easier, Prioritise This 2024 Marketing Strategy

Scott Bywater - copywriting that sells

Welcome to 2024… 

Something to consider this year: in a world buzzing with marketing hacks and trends, it’s easy to get swept away by the latest shiny object. 

However, sometimes, the most potent strategy is a classic one…  

The reality is that it’s five times easier to sell to an existing client than to acquire a new one – a statistic which should make you pause and reconsider where you’re putting your marketing efforts.

Think about it; we all want to deal with people who have our best interests at heart, who genuinely care about us, and who have our back. 

This applies to friendships and client relationships alike.

So add value consistently. 

Don’t just call your clients when you want something; check in on them, see how they’re doing, and genuinely care about their well-being. 

Be the person who doesn’t vanish after the sale, but remains a constant presence in their life. 

Add them to a list to review monthly. 

Send them useful ideas. 

Connect them to referrals. Or people who can help them. 

And when you do reach out to “ask” for something, make sure it’s something valuable. 

So this year, don’t forget about the fundamentals. 

Learn the art of caring, so you can take a $1,000 sales… and turn it into a $5,000, $10,000 or $100,000 lifetime value. 

This is not only where the low-hanging fruit is within your business…

It’s the most fun – and it’s the best for both parties. 

So, after you make a sale… 

Ask the question: how do I make this customer a lifetime customer? 

Set your next appointment to check in, and see how your client is tracking with your service. 

And consistently add value. 

While marketing hacks and trends come and go, the timeless truth remains: nurturing existing client relationships is the ultimate “hack” for success. 

Book in a time for a chat with me here

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