It felt like a slap in the face.
I thought I was fit and healthy, until I was invited to do a workout with a family member.
My core was weak, and I couldn’t keep up with many of the exercises.
Yet before that moment I had no idea.
It was like a forced audit, which made me aware of an uncomfortable reality.
This is what makes audits such a powerful tool in your marketing arsenal.
It’s often the perfect way of breaking the ice and building a relationship with a new potential client – particularly if they’re lying latent on your email list.
For instance, a personal trainer could offer a fitness audit:
12 Point Fitness Audit: I’ll measure every metric, watch your workout – and show you exactly how to get up to 67% better results with-out investing more time.
A natural healing expert like Neil Kelliher could offer a health audit:
Feeling tired all the time? Take My 7 Point Energy Audit In less than 60 minutes, I’ll check all your key vitals and then show you what nutrients you’re deficient in, so you can get yourbounce back.
A SEO professional like Peter Butler could offer a SEO audit:
Find Out What Mistakes www.your business name. com is Making With our 21 Point SEO Audit
With this in mind, what audit could you offer your prospects?
P.S. If you enjoyed this headline hack…
There’s 100 more in my 101 Headline Hacks report, which is based on real experience from writing over 9,127 subject lines for emails – and seeing split-test results over a period of over 14 years.