I was in massive pain…
I remember sitting in a meditation hall in Blackheath, NSW, in my late tweens or early twenties as a part of a Vipassana 10 day retreat…
And being still for an hour.
No itching. No nothing.
The words the teacher kept repeating were “anicca” which basically means everything is impermanent.
Everything changes.
And this is why, you will stumble across new rules all the time in your industry.
For instance, the rules of selling today have changed significantly, compared to when I started (the days when people actually answered their phones) back in the 90’s…
So if I was a sales trainer to real estate agents, I’d use a headline along the lines of…
New Rules of Selling in 2021 for Real Estate Agents
Someone like Ari Galper, the world’s leading authority in trust based selling could do the same.
Likewise, a Facebook ads agency such as Growth Marketing Systems which Simon Train and Blake Micola run could use a headline along the lines of…
“New Rules of Facebook Advertising”
When the algorithm changes.
Or if you’re selling a Spanish language course like Marcus Santamaria, you could run ads like…
New Rules of Learning Spanish
See how this works?
So… how can you use the “new rules” headline in your business?
P.S. If you enjoyed this headline hack…
There’s 100 more in my 101 Headline Hacks report, which is based on real experience from writing over 9,127 subject lines for emails – and seeing split-test results over a period of over 14 years.