There’s a silent killer lurking in your marketing strategy. It’s costing you thousands in ad spend and countless missed opportunities. I’ll give you a hint: it’s not your product, your market, or even your ads themselves.
Let me explain:
I was chatting with someone last week who was investing $7,000.00 a month
into advertising.
That’s a good idea.
To keep the momentum in your business, you should be investing in it.
The problem was, they weren’t getting any good leads.
Was it money down the drain?
Not completely. But it was certainly money which could have been put to
better use.
For instance, they were investing a decent sum of that into Google Ads.
But their web copy was average.
That’s like kicking the ball to a striker in a soccer game who’s in a
wheelchair.
He might occasionally kick a goal, by some form of miracle.
But the odds are extremely low.
Bottom line: if you’re spending money on ads on Google…
Or anywhere for that moment, make sure you get your strikers in line first
and make your copy world class.
It’s an investment which will pay for itself year in and year out.
You can either spend the money on wasted ads.
Or on low conversions.
It’s your choice.
Need help?