Why Hustle Alone Won’t Cut it: My Lesson in Building Business Assets

I made a couple of sales this week as a result of a sales letters I wrote about 6 months ago. The system we put in place, took a long time to set up.

It was for a specific niche, and felt like nothing was happening for quite awhile.

But we had to set up the infrastructure.

This is a mistake I made for far too long.

For years, I had “BIG” clients.

I worked with some of the titans for the direct marketing industry
here in Australia. I thought it was great. I was busy all the time. I was working with the leaders and I learnt a lot. I’m very grateful for the experience.

However from a business growth perspective, something I didn’t realise 
at the time. No matter how much I hustled, I was going around in circles. I wasn’t building systems. I wasn’t hiring people. I wasn’t putting in marketing funnels.

What I’ve realised (and I’m a slow learner, it’s taken over two decades)

Is that you can hustle all you want but business results are a result of accumulating marketing and business 
“assets”.

What do I mean by assets? Well, last year I set up my systems with Clickup, with the help of the brilliant
Varant Bomoushakian. This year, I wrote a sales letter for a specific niche. This month I hired a virtual assistant.

4 years ago I created a mastermind which has helped create many referrals. Each of these are business assets – from both a marketing and operational perspective.

So my question to you is:

How many assets are you setting up for growth, so you don’t go around in circles for years like I did?

Contact me here or headline-writing%2Fset-a-superior-product-or-service-apart%2F&kuid=b090fd61-4e1e-477d-bd56-939c4ceb2b94&kref=https%3A%2F%2Fwww.copywritingthatsells.com.au%2Fheadline-writing%2Fgrab-the-attention-of-a-frustrated-prospect%2F&kuid=b090fd61-4e1e-477d-bd56-939c4ceb2b94&kref=https%3A%2F%2Fwww.copywritingthatsells.com.au%2Fcopywriting-101%2F2024-marketing-strategy%2F&kuid=a82dd3ac-5969-488c-b36e-8db297fd5ded&kref=https%3A%2F%2Fwww.copywritingthatsells.com.au%2Fcopywriting-101%2Fwhy-the-10000-hour-rule-is-wrong%2F&kuid=8260c3b8-154c-4aa8-899a-ed08bbc154fa&kref=https%3A%2F%2Fwww.copywritingthatsells.com.au%2Fcopywriting-101%2Foutsmart-your-competition-look-for-what-others-dont%2F&kuid=8260c3b8-154c-4aa8-899a-ed08bbc154fa&kref=https%3A%2F%2Fwww.copywritingthatsells.com.au%2Fcopywriting-101%2Fbamfam-5x-win-win-formula%2F&kuid=5f282489-59c5-45ce-a977-dddc9b6b453a&kref=https%3A%2F%2Fwww.copywritingthatsells.com.au%2Fcopywriting%2Fdead-body-strategy%2F&kuid=5f282489-59c5-45ce-a977-dddc9b6b453a&kref=https%3A%2F%2Fwww.copywritingthatsells.com.au%2Fcopywriting-101%2Fmemory-athlete-technique%2F&kuid=ec54320e-2101-4fe3-9d07-e312ad06962d&kref=https%3A%2F%2Fwww.copywritingthatsells.com.au%2Fcontent-marketing%2Fnever-run-out-of-content-again%2F&kuid=ec54320e-2101-4fe3-9d07-e312ad06962d&kref=https%3A%2F%2Fwww.copywritingthatsells.com.au%2Fcopywriting-101%2Fplaying-chess-with-your-business%2F”>book in a time for a chat with me here