How to separate your ads from your competition – the best approach to use when you have an obvious edge 👇
Rather than making a claim, zig while everyone else is zagging and turn it into a challenge.
For instance, imagine like Teresa Sedmak from Everbrite you sell a product which cleans any type of metal and makes it shine like brand new.
Instead of saying “our product makes your metal shine like brand new”…
You could instead show two cleaned pieces of jewellery (with yours looking far better) and say…
Which Piece of Jewellery Would You Pay More For?
From there, you could explain why your process works far better than any other on the market.
Likewise, let’s imagine you’re a renovation specialist like Jane Slack-Smith.
You could run a headline along the lines of:
Which Property Do You Think Sold for More?
And then explain how the renovated one sold for $120,000 more with a $30,000 spend, after you’ve involved your reader.
A personal trainer could do the same?
Show a before and after picture of a client, and ask…
“How Long Do You Think it Took Sarah to Drop 15 Pounds?”
By engaging your reader with a challenge, you make it interesting.
They’re no longer a spectator.
They’re present, and right there with you.
So what could you do to challenge your reader and make them more engaged with your content?
P.S. If you enjoyed this headline hack…
P.S. If you enjoyed this headline hack…
There’s 100 more in my 101 Headline Hacks report, which is based on real experience from writing over 9,127 subject lines for emails – and seeing split-test results over a period of over 14 years.