How to stand out from your competition, and stop being seen as a commodity 👇
How do you position yourself as the “superman” (or superwoman) of your industry in your advertising?
Simply identify the one thing your product or service offers that is different, and kick off your headline with it…
For example, a real estate agent could say:
The difference is we make your home worth more before we sell it.
Or for a pest controller like Ray Milton at M & M Pest Control could say:
The difference is we avoid toxic chemicals.
Or a financial planner, like David Loughnan could say:
The difference is we charge a fee for service, not commissions – and save tax specifically for those with a combined income of over $200,000.00.
This approach is particularly powerful if you survey your clients first, by asking them what the biggest gripe is in their industry…
And then show how you’re different directly in your headline.
So… how could this headline hack apply to your business?
P.S. If you enjoyed this headline hack…
There’s 100 more in my 101 Headline Hacks report, which is based on real experience from writing over 9,127 subject lines for emails – and seeing split-test results over a period of over 14 years.