I remember venturing into my first business, wet behind the ears in my early twenties. It was a…
Hair salon.
And it was extremely risky.
Why?
Because I didn’t know what I didn’t know.
In hindsight, there were plenty of ways I could have slashed my risks (and saved myself some serious emotional pain)…
And if I had known about them and had an open mind, I’m sure I would have done so.
The same applies to every area of life, every prospect, every business.
Because everyone wants to slash their risk of problems, right?
It doesn’t matter if it’s…
1.Getting sick
2.Losing money
3.Failing in business
4.Getting injured
And that’s why the “cut your risk” headline is so powerful.
For instance, if you’re a health coach, perhaps you could say:
Cut Your Risk of Colds This Winter, Follow These 3 Steps
Likewise, a property manager could say:
Do This to Cut Your Risk of Having Your Property Left Empty
And an accountant, could say:
Do This to Cut Your Risk of Being Audited by the Tax Office
So how could the “cut your risk” headline apply to your business?
P.S. If you enjoyed this headline hack…
There’s 100 more in my 101 Headline Hacks report, which is based on real experience from writing over 9,127 subject lines for emails – and seeing split-test results over a period of over 14 years.