Would You Trust an Apprentice with a Million Dollar Lead?
Recently, I was having a conversation with a builder about
the importance of web copy.
I asked him:
Imagine you get a lead tomorrow. A hot lead. Someone who’s willing
to invest $5 million in a property with you.
Would you send your apprentice out to talk to the prospective client?
He said: No way!
I said, so why…
When there are dozens of people visiting your website each day…
Are you sending an apprentice out to greet them?
He got it – instantly.
You see, marketing has changed over the last decade or two in a big way.
Whereas previously prospective clients would grab 3 numbers out of the
yellow pages, have 3 meetings, and then decide on one business…
Now they do 80-90% of their research online, reading dozens of blog posts,
watching Youtube videos, etc.
And you don’t even get the phone call.
So is your web copy a world class salesperson?
Or is it an apprentice?
P.S. If you enjoyed this headline hack…
There’s 100 more in my 101 Headline Hacks report, which is based on real experience from writing over 9,127 subject lines for emails – and seeing split-test results over a period of over 14 years.