It made my heart burst…
One of the best things about being a parent to a newborn, was watching my son’s face light up at the wonder of discovering something new.
And that “something new” could be anything from a sunrise to watching a parachute fall from the sky.
Adults are harder to please, yet the truth is we all want to discover something special before everyone else…
So if I was a buyers agent like Brett Warren, I might write something along the lines of:
Six Undiscovered Brisbane Suburbs About to Soar in 2022
Followed by a sub-headline like:
Each one is an incredible opportunity to buy low – yet it has all the fundamentals which make the experts green with envy.
It gets your attention, doesn’t it?
So what’s undiscovered in your business?
Maybe you’re a vet.
Could you run an ad along the lines of…
Three Undiscovered Superfoods for Dogs
Each one will bolster their immunity, and increase theirenergy levels – yet they cost very little and dogs love them.
Or if you’re a solar company:
An Undiscovered Way to Save Money on Electricity
Save up to XX% on your electricity bill, every single month.
So effective it should be illegal.
See how this works?
So how can you apply it to your business?
P.S. If you enjoyed this headline hack…
There’s 100 more in my 101 Headline Hacks report, which is based on real experience from writing over 9,127 subject lines for emails – and seeing split-test results over a period of over 14 years.