Written by David Ogilvy, it’s one of the most famous ads in history for a reason.
Let’s take a look at the headline:
“At 60 miles an hour, the Loudest Noise in this Rolls Royce is the Electric Clock.”
He could have just said, This Rolls Royce is Really Quiet…
But instead, he demonstrated the claim to really drive the point home.
So how could you apply this if you were selling a property?
How about…
“The best sea views in Bondi, you’ll literally see the whales sailing by in the ocean below.”
Or…
“SUBURB is So Leafy, it’s the Closest Thing to Living in a Rainforest.”
See how this works?
If you sell a tough tyre, for instance…
Don’t just say our tyres are tough.
Run a Facebook ad with a tyre driving over nails with a headline along the lines of…
“This tyre can run over 176 steel nails, without skipping a beat.”
P.S. If you enjoyed this headline hack…
There’s 100 more in my 101 Headline Hacks report, which is based on real experience from writing over 9,127 subject lines for emails – and seeing split-test results over a period of over 14 years.
Grab your 101 headline hacks report here: