Copywriting 101
How do you outsmart your biggest competitors? Back in the day, the Yellow Pages were a HUGE Goliath. But then, something happened… Google Adwords came along like a modern day David, and brought them to their knees. I remember this period, because I used to write Yellow Pages ads for clients. And it was one […]
It made my heart burst… One of the best things about being a parent to a newborn, was watching my son’s face light up at the wonder of discovering something new. And that “something new” could be anything from a sunrise to watching a parachute fall from the sky. Adults are harder to please, yet […]
Have you ever loved something so much, you’d do anything for it? As a kid, I was like that with… Cricket. I lived for it. The days the cricket were on, were like Christmas to me. And my dad used to tell me Dennis Lillee was the single greatest bowler ever. So if a commentator […]
If there’s an edge you can give your prospects, which requires very little effort on their part… And makes their jaw drop… You’ll love this headline hack. Dan Kennedy has a saying “little hinges swing big doors” and here’s a way you can apply the concept directly to your headlines: This Little Pill Could Reverse […]
In my early twenties, I remember my back crippling up. I was in agony. And I spent weeks going to the physiotherapist. At that time, a simple headline like “Sore Back?” would have instantly grabbed my attention. Likewise, when I had adrenal fatigue in my thirties a headline along the lines of… “Tired in Your […]
This is perhaps the best way to ‘right a wrong’ in your industry… In recent times, I’ve become contrarian about certain topics. While I’m seeing black, many of my family members and friends are seeing white. How about you? Are you in an industry where the way everyone thinks is the opposite of what you […]
How to attack industry norms in your ads, to win the race against 2nd rate competitors There are plenty of BAD things which are popular, for instance, if you do a deep dive into… What’s really inside many beauty products The ingredients list on popular foods (like cochineal, a type of food colouring derived from […]
There’s a silent killer lurking in your marketing strategy. It’s costing you thousands in ad spend and countless missed opportunities. I’ll give you a hint: it’s not your product, your market, or even your ads themselves. Let me explain: I was chatting with someone last week who was investing $7,000.00 a month into advertising. That’s […]
Have you noticed the long scrolling sales letter has become less prevalent over recent years? Long copy is dead, right? People just don’t have the attention span they did years ago. They don’t consume enough content. Ha… yeah, right. I had this conversation the other day with a new content marketing client. He said he preferred […]
I made a couple of sales this week as a result of a sales letters I wrote about 6 months ago. The system we put in place, took a long time to set up. It was for a specific niche, and felt like nothing was happening for quite awhile. But we had to set up the […]
In the early days of entrepreneurship, I became familiar with a concept called “Operation Moneysuck.” I believe I learned this from either John Carlton or Gary Halbert – two brilliant copywriters. And while yes, it made sense, I approached it the wrong way. I took this to mean was that I should focus on whatever I […]
What makes bland writing stand out from soulless writing? It’s the ability to go out on a limb, and speak from your heart. For instance, I am writing a core story for an incredibly successful entrepreneur who is looking to go into the coaching space. He’s a smart guy. And his accomplishments are huge. Now that’s […]
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