Richard Feynaman, a theoretical physicist, once stated:
“We are trying to prove ourselves wrong as quickly as possible, because only in that way we can find progress.”
If only science worked that way across the board, right?
The world would be a different place today.
Instead, much of it has been taken over by corporate interests, who do everything possible to ensure the study results agree with whoever is funding them.
But this isn’t about traditional science, it’s about the science of marketing – which is far more pure…
Because it’s decided by your customers.
Let me explain.
Imagine you’re running Facebook ads…
Most people will write 1-3 ads, and test them.
Then they’ll try another few ads.
I prefer a different approach.
Instead write 50 short ads.
They don’t have to be long.
They can be headlines and short hooks.
But what does this do?
It allows us to quickly decipher which ads don’t work, and which ads do.
In fact, by testing 50 ads at once…
We can be getting 17 months of data in as little as 30 days.
And then once we’ve 80/20’d the ads and worked out that a few of them are the winning hooks, we can expand on them.
Go deeper.
Turn them into longer ads.
Turn them into video ads.
Turn them into cartoon ads.
Do variations of them.
Whatever.
But we are moving at 17x speed, so we can achieve results faster.
Need help in strategising your ad campaign?