Honey, why are my new shoes in the freezer?
My husband thought I had gone off the deep end when he woke up and found his new Italian Loafers in the freezer!
But he soon sang a different tune.
Because the shoes that had been giving him blisters now fit perfectly.
Find out why on page 6 inside
It’s an unusual opening, isn’t it?
And that’s what makes it work.
It’s unexpected.
And it has an air of curiosity.
That’s why Bottom Line Books used it on one of their old magalogues…
And you can use this strategy too.
For instance, if you sell a language course, rather than rolling out an ad along the lines of:
How to Learn Japanese in X days
You could instead run an ad that read something like:
“I had the best night of my life – we even received free sushi”
Everyone thought I was crazy when I decided to learn Japanese, but they soon sang a different tune when I went into restaurants and started receiving free drinks and Sushi.
Find out how you can start speaking like a local too…
Ok, let’s imagine you have a digital agency.
How about…
He Bought me a BMW, With No Strings Attached!”
Everyone thought I was joking when I told them I received a new BMW from a client!
Yet their mouth dropped when they saw it.
Because it’s 100% real.
Full story below…
See how this approach breaks the pattern, and adds theatre to your copy?
Why not try it today?
P.S. If you enjoyed this headline hack…
There’s 100 more in my 101 Headline Hacks report, which is based on real experience from writing over 9,127 subject lines for emails – and seeing split-test results over a period of over 14 years.
Link in comments…
P.S. If you enjoyed this headline hack…
There’s 100 more in my 101 Headline Hacks report, which is based on real experience from writing over 9,127 subject lines for emails – and seeing split-test results over a period of over 14 years.