I still laugh about it to this day.
There was this big storage container in a small park at the top of our street.
It had no signage.
And my son and his friends were curious about it.
What on earth was in it?
It was an obsession.
One day when they were looking around, the lady across the road told them off, which further added to the mystery.
Then it was gone.
And we still don’t know to this day, what it was for.
There’s something about “forbidden secrets” that makes us curious.
And that’s why it can be so effective as a headline.
Think about it:
We all want to know the “forbidden secrets” of the most successful in their field.
For example, imagine you’re a business coach for real estate agents.
You could run a headline along the lines of:
Forbidden Secrets of Australia’s Most Successful Real Estate Agents
How about if you’re a personal trainer, specialising in women over 45?
Perhaps…
Forbidden Secrets of the Fittest and Healthiest Women Over 45 — With Kids
Would grab your target markets attention?
And if you sell software to accountants which allows them to save time, perhaps you could run with:
Forbidden Secrets of the World’s Most Effective Accountants- Who Get More Done in Less Time
Ok, over to you…
How could this headline apply to your business?
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