In recent times, I’ve become contrarian about certain topics.
While I’m seeing black, many of my family members and friends are seeing white.
How about you?
Are you in an industry where the way everyone thinks is the
opposite of what you believe is fact?
Then it’s time to leverage ‘the upside down way’ headline hack.
Perhaps you’re in the health industry…
Why not run a headline along the lines of:
The Upside Down Way to Health if You’re Over 40
The real way to be healthy is the complete opposite of what
your doctor tells you
Gets your attention, doesn’t it?
You want to read the next line.
And that’s the job of the headline.
Or maybe you’re in property.
How about…
The Upside Down Way to Sell Your Property
The real way to sell a property for a premium price is the
complete opposite of what most real estate agents will tell
you.
Or how about if you’re in the beauty industry…
The Upside Down Way to Stay Young if You’re Over 50
Forget what the magazines say – the real way to look
younger for longer has nothing to do with creams and
potions.
Now it’s your turn… how can you apply this “headline
hack” to your industry?
P.S. If you enjoyed this headline hack…
There’s 100 more in my 101 Headline Hacks report, which is based on real experience from writing over 9,127 subject lines for emails – and seeing split-test results over a period of over 14 years.