Should you mention your price in a headline?
Truth is, it depends…
What you must factor in here, is the level of awareness in terms of the price of your product or service.
For instance, years ago I worked with a client in the NLP seminar niche.
The price for seminars was set at $2,000 – $3000.
Most people in the niche knew that was the price to expect.
So when they did exactly the same thing, but sold it at $297 (what Richard Koch refers to as price simplifying) it made sense to feature the price in the headline.
As a result, they dominated the market – and then picked up the profits on the back end.
So should you use this approach?
Yes, if your product or service has a high price awareness level.
No, if it doesn’t.
So if you’re selling beds like Satbir Singh at Dial a Bed, a headline along the lines of:
Magnificent Luxury Mattresses… $699″
Or…
It’s True – Genuine High End Mattress Just $699″
Or…
Guaranteed High Quality Memory Foam Mattresses… $699″
Could work well.
Likewise, if you sell cans of drink, something like…
Cans of Pepsi: 50c With Any Order
Could be effective.
However if you’re a consultant looking to attract a premium client, this is probably not advisable.
So know your intention. Know your market. And then base your decision on the “price headline” off this.
P.S. If you enjoyed this headline hack…
There’s 100 more in my 101 Headline Hacks report, which is based on real experience from writing over 9,127 subject lines for emails – and seeing split-test results over a period of over 14 years.