Have you ever loved something so much, you’d do anything for it?
As a kid, I was like that with…
Cricket.
I lived for it.
The days the cricket were on, were like Christmas to me.
And my dad used to tell me Dennis Lillee was the single greatest bowler ever.
So if a commentator had referred to a new bowler heading onto the scene as:
“The Single Greatest Bowler since Dennis Lillee”
It would have immediately grabbed my attention.
This same formula can be applied to any business…
If you’re in a niche where something is really well known, and you have a breakthrough product or service…
Why not compare yourself to it.
For instance, a martial arts school could say something along the lines of…
The Single Greatest Breakthrough in Martial Arts Since Bruce Lee
A stockbroker could say something like…
Coming Soon: The Single Greatest Stock Market Crash Since 1987
And a digital agency could say something like…
The Single Greatest Breakthrough in Marketing Since the Invention of Email
So what’s a breakthrough in your business, and how could you compare it to something your target market can relate to?
P.S. If you enjoyed this headline hack…
There’s 100 more in my 101 Headline Hacks report, which is based on real experience from writing over 9,127 subject lines for emails – and seeing split-test results over a period of over 14 years.