What should you do if you’ve got an offer that’s too good to be true?
How do you highlight the benefits while addressing the skeptical prospect?
John Dwyer suffers from this problem.
His company literally allows business owners to give away holidays to their clients, based on an incentive-based marketing strategy – and some of the clients who implement it often achieve exceptional results…
Yet it seems too good to be true.
Maybe you are in a similar situation.
What should you do?
Simple – create curiosity and appeal to the “yeah, sure” skepticism in your prospects head by accusing it of being too good.
For instance, John could say:
Companies Who Use it are Doubling Their Turnover – Should this incentive based marketing strategy be legal?
Yet it applies to all industries.
For instance, let’s say you sell a vitamin that really does boost people’s energy quickly like Greg Geremesz at Vitasupreme — particularly if they are a man over 45.
A headline like this could work a treat:
Should Energy-Boosting Vitamins Like This Be Legal?
Men over 45 all over Australia swear by them.
Likewise, if you have a device which works effectively for back pain.
How about…
So Effective for Back Pain, Should it be Banned?
Or how about a headline for an automation company, like Tim Hyde at Win More Clients:
Doubles Your Conversions With Zero Ad Spend, Is This for Real?
See how this works?
Think about something you do, that seems too good to be true.
Then ask the question… “is it too good” in your headline?
P.S. If you enjoyed this headline hack…
There’s 100 more in my 101 Headline Hacks report, which is based on real experience from writing over 9,127 subject lines for emails – and seeing split-test results over a period of over 14 years.