I can remember the moment it finally dawned on me like it was yesterday, and it made me furious…
I felt like the character in this image – my friends, my family, those I loved were being set up for a fall by a propaganda machine.
I hate to see people being lied to, so I screamed it from the rooftops.
Some listened, many didn’t.
However it certainly garnered an emotional response.
Truth is, nobody likes to be set up.
And that’s why the “you’re being set up” headline can be so effective, and used in many different scenarios.
For example, an accountant…
If You’re Earning Over $100,000, You’re Being Set Up to Pay More Taxes in the Next 12 Months
Or a real estate agent like Stephen Aitken from Aitken Real Estate could say:
If You’re Selling Your Home in Melbourne via This Common Approach, You’re Being Set Up
Or a vitamin company like Greg Geremesz at Vita Supreme could say:
If You’re Buying Whey Protein With Additives in it, You’re Being Set up
See how this works?
So how can you apply this concept to your business?
P.S. If you enjoyed this headline hack…
There’s 100 more in my 101 Headline Hacks report, which is based on real experience from writing over 9,127 subject lines for emails – and seeing split-test results over a period of over 14 years.