In my early twenties, I remember my back crippling up.
I was in agony.
And I spent weeks going to the physiotherapist.
At that time, a simple headline like “Sore Back?” would have instantly grabbed my attention.
Likewise, when I had adrenal fatigue in my thirties a headline along the lines of…
“Tired in Your Thirties, and Can’t Work out Why?”
Would have stopped me in my tracks.
It’s the same with any ailment, from constipation to a headache…
If you suffer from them, a headline calling out the pain makes you stop… right?
So how can this apply to you?
Well, if you’ve surveyed your list – and know them intimately – you can zone in on their pain.
And it doesn’t just apply to health.
For instance, if you have a list of property investment owners in a particular area which has gone down in value, you could ask:
Did Your AREA property drop in value?
Likewise, if you’re a marketing coach:
Struggling to Generate Leads on Linkedin, Despite Posting Content Every Day?
Of course, you need to follow up with a big benefit right away.
For instance…
Sore Back?
Incredible Exercise Makes the Pain Disappear Within Minutes
So how could this apply to your business?
P.S. If you enjoyed this headline hack…
There’s 100 more in my 101 Headline Hacks report, which is based on real experience from writing over 9,127 subject lines for emails – and seeing split-test results over a period of over 14 years.