Understanding the most profitable emotion in copywriting can significantly enhance your marketing strategy.
Harnessing the Profitable Emotion in Copywriting
I remember looking at investment properties in the early 2000’s, and deciding not to bite the bullet while considering the profitable emotion in copywriting.
I was young, and didn’t have the perspective I have now.
And as a result, I missed out…
Sure, I invested later…
However there’s no worse feeling.
Especially when you see others who acted create an enormous level of success.
So how can you leverage this emotion in your copy?
Let’s say you sell something like silver, for example…
And you’re confident this precious metal is going to soar in
value (like I am – read the book The Big Silver Short by Chris Marcus if you’d like to know why)…
Then you could say something along the lines of…
—
Ignoring This Rare Opportunity Could Cost You, Don’t Kick
Yourself in 24 Months for Missing Out
Remember bitcoin in 2010?
Remember Sydney property in 2000?
Don’t you wish you picked up one of these investments back
then?
If you had, for every $1 you invested you would have made
AMOUNT by now.
Those opportunities have been and gone, of course…
But the investment I’m about to tell you about in a second is, I
believe, has the equivalent potential.
Here’s why:
—
See how this works?
So how can this be applied to other industries?
Computer Security:
Ignoring This Security Hole in Your IT System Could Cost You
Thousands
Real Estate:
Ignoring This When You Sell Your Property Could Cause Your
Buyer to Pick Up a Bargain
How about you?
How could you use this approach to grab the attention of your target market?
P.S. If you enjoyed this headline hack…
There’s 100 more in my 101 Headline Hacks report, which is based on real experience from writing over 9,127 subject lines for emails – and seeing split-test results over a period of over 14 years.
Hit the 🔔 icon on my profile here -> Scott Bywater to see this content as it is posted.