Although, seeing things from a parent’s perspective in my 40’s, I’m sure it was far more scary for my mother.
At just 3 years old, while living in Queensland, Mackay…
I tumbled down the stairs.
If there’s one thing human’s truly desire, it’s safety – for both us and our loved ones.
We’ve seen this in recent times – fear can cause us to do all sorts of strange things, even when it’s far from logical, or based on manipulated data.
So how do you apply this to your headlines, to actually help your clients?
Back in the Y2K days, there was a headline on a magalogue
which read:
Are You Y2K Proof?
That was a great headline for the time.
Tapped right into the fear.
Yet it can be applied to many businesses.
For instance, a pest controller…
SUBURB is a Breeding Ground for Termites…
Is Your Home White Ant Proof?
Or how about a lawyer…
AMOUNT people in Sydney were Sued Last Year…
How to Make Your Family Bulletproof
Or a Tyre Manufacturer…
AMOUNT people died in car accidents in 2020
The World’s Safest Tyres
See how this works?
State the fear based on real data…
Then show how you can keep your prospect safe.
So how can you apply this to your business?
P.S. If you enjoyed this headline hack…
There’s 100 more in my 101 Headline Hacks report, which is based on real experience from writing over 9,127 subject lines for emails – and seeing split-test results over a period of over 14 years.