The Tiny Twist That Can Turn a Good Ad Into a Great One

If there’s an edge you can give your prospects, which requires very little effort on their part…

And makes their jaw drop…

You’ll love this headline hack.

Dan Kennedy has a saying “little hinges swing big doors” and here’s a way you can apply the concept directly to your headlines:

This Little Pill Could Reverse CONDITION

Gets your attention, right?

Let’s apply this to some other situations.

A mortgage broker like Alex Sperling, JP or Kelvin Mason could say:

This Little Loophole Could Save You Thousands off Your Home Loan

A personal trainer could say:

Doing This Simple Exercise For 5 Minutes a Day Could Make Your Abs Rock Hard

See how this works?

Think of something you do that offers a big benefit — and then turn it into a headline with this “little thing that makes a big difference” headline hack.

P.S. If you enjoyed this headline hack…

There’s 100 more in my 101 Headline Hacks report, which is based on real experience from writing over 9,127 subject lines for emails – and seeing split-test results over a period of over 14 years.

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